SoftTrans Canada was founded in 2019, in Halifax Nova Scotia Canada. Our objective is to service exporters in Atlantic Canada by providing elevated freight forwarding services via more diversified air cargo gateways to more destinations in Asia.
Education：at least University degree or college diploma or related experience
Language：English
Salary：hourly wage of $26，work 40 hours per week， 52 weeks a year
Annual income: $54,080
Job Types: Full-time, Permanent
Job duties：
- Develop and implement marketing strategies to promote the company's freight forwarding and logistics services.
- Collaborate with the management team to set marketing objectives, budgets, and key performance indicators (KPIs).
- Manage the company's online presence, including the website and social media profiles.
- Assess characteristics of services to be promoted and advise on the advertising needs of an establishment
- Develop and implement advertising campaigns appropriate for print or electronic media
- Conduct market research to identify potential opportunities and threats.
- Use market insights to refine marketing strategies and target audience segments.
- Prepare or oversee preparation of Web sites and press releases, Facebook and other electronic media;
- Provide report and analysis of marketing outcomes and recommendations to improve marketing strategies;
- Work closely with the sales team, customer service, and other relevant departments to ensure marketing efforts support business goals.
- Develop and assist in the preparation of marketing collateral, brochures, and promotional materials.
- Prepares marketing reports by collecting, analyzing, and summarizing sales data.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Qualifications / Skills:
- 1-2 year Proven working experience in marketing
- Strong digital marketing skills, including SEO, SEM, and social media advertising.
- Proficiency in marketing analytics and reporting tools.
- Event planning and coordination experience is a plus.
- Knowledge of logistics and supply chain industry trends.
- Highly self-motivated, Independent and problem-solving skills
- Effective sales, customer service, interpersonal, negotiation, and client handling skills.
