About Waves Coffee House
Waves Coffee House is a proud BC-based brand dedicated to connecting communities over great coffee. From our carefully sourced beans to our inviting store environments, we focus on delivering an exceptional guest experience. As we continue to expand our footprint and corporate partnerships across British Columbia, we are looking for a strategic and results-driven Regional Manager to lead our regional sales operations and drive our brand's growth.
Job Summary
Reporting to the Executive Team, the Regional Manager will spearhead both our retail sales performance and B2B corporate sales channels. This senior leadership role requires a dynamic professional capable of organizing regional operations, developing strategic sales initiatives, and cultivating high-value partnerships (such as franchise relations, wholesale coffee supply, and corporate accounts). The ideal candidate will bring a blend of hands-on multi-unit leadership and high-level corporate sales expertise.
Key Responsibilities
- Organize, direct, and oversee regional and divisional sales operations across British Columbia.
- Plan, direct, and evaluate the activities of regional management and sales departments to ensure revenue and profitability targets are consistently met.
- Establish and implement organizational policies, procedures, and best practices in relation to sales and store operations.
- Determine strategic planning and execution strategies for the rollout of new product lines, seasonal promotions, and regional store expansions.
- Lead the regional team in building and maintaining relationships with business clients, franchisees, and community partners.
- Manage the negotiation and execution of high-value sales contracts, including B2B wholesale coffee accounts and corporate catering partnerships.
- Recruit, organize, train, and manage a high-performing team of District Managers, Store Managers, and regional sales staff.
- Establish clear performance metrics, conduct regular performance reviews, and provide ongoing coaching and mentorship.
- Collaborate closely with the corporate marketing department to understand and effectively communicate brand messaging and promotional strategies to the field.
Qualifications & Requirements
Education: A minimum of a Bachelor's degree in Business Administration, Commerce, Sales, or a related field is strictly required.
Experience: A minimum of five (5) years of progressive management experience.
Core Competencies:
- Proven track record in contract negotiation and B2B client relationship management.
- Strong financial acumen, including P&L oversight, budgeting, and sales forecasting.
- Excellent leadership, interpersonal, and communication skills.
- Ability to think strategically while managing day-to-day operational challenges.
Compensation & Benefits
Wage: $57.02 per hour.
Benefits: Paid vacation and all federal and provincial benefits as regulated.
Perks: Paid vacation, performance-based bonus structure, vehicle/mileage allowance, and complimentary coffee and food discounts.
How to Apply
Interested candidates who meet the minimum education and experience requirements are invited to submit their resume detailing their regional management experience to or via website wavescoffee.ca/careers/
Waves Coffee House is an equal opportunity employer. We thank all applicants for their interest; however, only those selected for an interview will be contacted.