Solutions Blue Aurora Inc.
324 Rue des Forges, Local 201, Trois-Rivières,
QC G9A 2G8
On-site position only
About Us
Blue Aurora Solutions is a fast-growing health innovation company that transforms complex medical and scientific knowledge into accessible, clear, and engaging resources. We currently focus on oncology and aim to inform and support the education of patients, caregivers, and the general public. Our goal is to build foundational knowledge that helps people better understand their situation or that of their loved ones, interact more effectively with healthcare professionals, and navigate the healthcare system with confidence. Our programs are written and supervised by medical experts and include high-quality multimedia content, combined with innovative strategies designed to optimize how it is used.
Position Title
Title: Director of Brand Strategy and Corporate Risk
Number of positions: 1
Employment Conditions
Type: Permanent, full-time
Hours: 35 hours per week
Start date: As soon as possible
Language of Work
• English (advanced proficiency required)
• Functional spoken French required for local interactions
Compensation
Hourly wage: CAD $52.00 to $56.00 (depending on experience)
Additional compensation:
• Annual performance bonus program based on organizational performance (up to 10% of annual salary)
Benefits
• 2 weeks of paid vacation per year
Key Responsibilities
Director of Brand Strategy and Corporate Risk reports to the General Management and will be responsible for:
Brand Strategy & Positioning
- Define and lead the company’s brand strategy and positioning
- Develop long-term brand vision and narrative aligned with corporate strategy
- Ensure consistent brand messaging across all channels and markets
- Oversee brand architecture, identity, and storytelling frameworks
- Guides go-to-market positioning for new products, services, or initiatives
Communications Governance
- Establish brand and communications governance frameworks
- Define approval processes, standards, and policies for public communications
- Ensure messaging aligns with legal, regulatory, and ethical standards
- Oversee content quality, tone of voice, and evidence-based communication (critical in health, education, regulated sectors)
Corporate Risk & Reputation Management
- Identify, assess, and mitigate reputation and brand-related risks
- Partner with Legal, Compliance, and Executive teams to manage communication risk
- Lead crisis communication planning and response frameworks
- Monitor public perception, media risk, and stakeholder sentiment
- Ensure brand activities comply with regulatory and organizational policies
Strategy, Performance & Reporting
- Define and track KPIs related to brand performance and reputation risk
- Provide executive-level reporting and strategic insights to leadership
- Use data to inform brand strategy, communications priorities, and risk decisions
- Evaluate impact of campaigns and brand initiatives on trust, adoption, and growth
Leadership & Cross-Functional Alignment
- Lead and mentor brand, communications, and creative teams
- Manage external agencies, consultants, and partners
- Ensure alignment between:
- Brand & marketing
- Legal & compliance
- Operations & leadership
- Drive a culture of brand responsibility and risk awareness across the organization
Budget & Resource Oversight
- Own or co-own brand and communications budgets
- Allocate resources strategically to maximize impact while minimizing risk
- Ensure efficient use of creative and marketing resources
Required Qualifications and Skills
- University degree in Arts, Communications, Marketing, Journalism, Media, Design or Business Administration is required.
- Additional training in risk management, organizational governance, or corporate compliance (significant asset).
- Minimum 7 years of experience in corporate marketing strategy.
- High schedule flexibility, as the selected candidate will need to travel frequently across Canada.
- Demonstrated experience in an international environment or within a multinational firm.
- Proven experience in organizational risk management, compliance, or corporate governance.
- Experience supervising multidisciplinary teams and coordinating complex strategic projects.
- Experience in data analysis, executive reporting, and budget management.
- Strong strategic and decision-making analytical skills.
- Demonstrated leadership in structured, compliance-driven environments.
- Ability to work with project management tools and collaborative platforms.
- Rigor, strong organizational skills, and ability to manage confidential files.
How to Apply
Please email your resume along with a cover letter to Mrs. Karen Alexander: admin@blueaurorasolutions.com
